In Video
NFPA Keynote Presentation
Inspired by the horrific conditions endured by the victims in the aftermath of Hurricane Katrina, designer Michael McDaniel founded Reaction, a company in Austin, Texas, that manufactures smart and lightweight emergency shelters.
Huffington Post
Startup Reaction Housing has a vision for emergency and crisis housing. Michael McDaniel explains the history of the project and talks about finding inspiration from a coffee cup. Huff Post Live: http://buzz.mw/bpppy_l
Fast Company
Reaction Housing built a better temporary shelter for disaster victims. Now Hyatt wants to turn it into a new type of hotel.
TEDxAustin - Urban Cable (The Wire)
With a completely fresh take on how to curb growing traffic problems, industrial designers and insatiable problem solvers, Michael McDaniel + Jared Ficklin thoughtfully propose the use of urban cable (like the gondolas you see in the mountains) as an effective, efficient part of a multi-prong mass transit solution.
TED - Cheap Shelter for Disaster Relief
Michael McDaniel designed housing for disaster relief zones - inexpensive, easy to transport, even beautiful - but found that no one was willing to build it. Persistent and obsessed, he decided to go it alone.
Creative Mornings Austin
Michael McDaniel at CreativeMornings Austin. Join the conversation and learn more at http://creativemornings.com
TEDxNOLA - The Reaction Housing System
Designer Michael McDaniel reshapes disaster relief around the humans most personally affected by tragedy. Obsessed with finding housing solutions that offer more dignity and providing smarter preparation, his Reaction Housing System has taken on the global challenge of preventing natural disasters from becoming humanitarian disasters, too.