In Video

NFPA Keynote Presentation
Inspired by the horrific conditions endured by the victims in the aftermath of Hurricane Katrina, designer Michael McDaniel founded Reaction, a company in Austin, Texas, that manufactures smart and lightweight emergency shelters.

Huffington Post
Startup Reaction Housing has a vision for emergency and crisis housing. Michael McDaniel explains the history of the project and talks about finding inspiration from a coffee cup. Huff Post Live:

Fast Company
Reaction Housing built a better temporary shelter for disaster victims. Now Hyatt wants to turn it into a new type of hotel.

TEDxAustin - Urban Cable (The Wire)
With a completely fresh take on how to curb growing traffic problems, industrial designers and insatiable problem solvers, Michael McDaniel + Jared Ficklin thoughtfully propose the use of urban cable (like the gondolas you see in the mountains) as an effective, efficient part of a multi-prong mass transit solution.

TED - Cheap Shelter for Disaster Relief
Michael McDaniel designed housing for disaster relief zones - inexpensive, easy to transport, even beautiful - but found that no one was willing to build it. Persistent and obsessed, he decided to go it alone.

Creative Mornings Austin
Michael McDaniel at CreativeMornings Austin. Join the conversation and learn more at

TEDxNOLA - The Reaction Housing System
Designer Michael McDaniel reshapes disaster relief around the humans most personally affected by tragedy. Obsessed with finding housing solutions that offer more dignity and providing smarter preparation, his Reaction Housing System has taken on the global challenge of preventing natural disasters from becoming humanitarian disasters, too.


AUDIO Interviews

KUT | 9.23.16

For A New Kind Of Commute, Some Eye The Sky


NPR | 10.1.13

For A New Kind Of Commute, Some Eye The Sky



McKinsey & Company | 4.12.19

McKinsey’s The Shortlist newsletter. Design expert Michael McDaniel, an alum of the US government’s Digital Service, on what he’s reading.


McKinsey & Company | 7.3.17

Inside the garage of a Digital McKinsey polymath. Michael, one of Fast Company’s “Most Creative People in Business,” has an instinct for innovation.


Uplifted | 4.4.17

Michael McDaniel, the inventor of Exo shelters and founder of Reaction.


KUT | 9.23.16

For A New Kind Of Commute, Some Eye The Sky


Fast Company  |  1.29.16
Meet The New Members Of The Most Creative People In Business Community |  12.18.15

Stormtroopers raid Reaction Inc. headquarters for prefab shelter technology


Uncrate  |  9.12.15


Wired  |  8.29.15
High-Tech Emergency Shelter Looks Straight Out of Star Wars


Fast Company  |  4.3.15
If Reaction Housing Wants to Provide Disaster Relief, It'll Have to Shelter Festival-Goers First


Fortune  |  3.4.15
This startup raised $10 million to make disaster relief smarter, cheaper, and safer


Yahoo! News  |  4.4.14
Coffee Cups inspire breakthrough in emergency shelters


Fast Company |  4.3.14
These brilliant disaster shelters were inspired by teepees and a coffee cup


Huffington Post |  4.1.14
Emergency Shelters Get Innovative, Thanks To A Coffee Cup


Fortune  |  3.6.14
Reaction Housing raises $1.5 million to make cheap, reusable disaster relief shelters


NPR | 10.1.13

For A New Kind Of Commute, Some Eye The Sky  |  2.17.12
Cheap, effective shelter for disaster relief