About Michael

Michael McDaniel is a highly prized designer, strategist, and inventor whose work has been recognized with numerous design awards, patents, and has been captured in a variety of publications. He routinely speaks on the topic of design with multiple appearances at TED, PSFK, PopTech!, and Creative Mornings

Michael was born and raised in Centreville, Mississippi. He earned a B.F.A with an emphasis in graphic design from Mississippi State University where he remains actively involved serving on the College of Architecture Art and Design’s advisory board. The university also named Michael the College of Architecture Art and Design’s Alumni Fellow in 2006.  

Michael McDaniel was born and raised in Centreville, Mississippi. After beginning his design career in California, he now lives in Austin, Texas. He currently works at the White House for President Obama as part of the U.S. Digital Service. Before heading to Washington, Michael created and founded Reaction – a startup that revolutionized products around one of humanity’s most basic needs: shelter. He also invented and created a new transportation system for Austin, Texas called The Wire. Prior to working at Reaction at full time, Michael worked at the world renowned frog design as a Principal Designer. There he led diverse teams to solve complex experiential, interaction, transportation, and branding problems across a variety of industries. His broad skill set and thoughtful approach to design has led to very unique solutions for clients including MTV, Comcast, AT&T, American Airlines, Best Buy, HP, Sprint, and Disney.

Michael's design work has been featured in major design publications such as Fast Company, Print, Critique, Communication Arts, How, and Step Inside Design. Just this year, Fast Company named Michael as one of the Most Creative People in Business for 2016. His work has been published in several design books including Design Secrets: Layouts by Rodney Moore; Minimum Dwelling by Eduard Broto; and Get Backed by Evan Baehr and Evan Loomis.  MIchael's work on design teams for M. D. Anderson Cancer Center in Houston, Texas, has been recognized by several professional design organizations, including the Society of Environmental Graphic Designers (SEGD) and his redesign of the entire U.S. Interstate Highway System won top honors from the Cooper Union in 2006.

Michael's heart is truly in using meaningful design to help people in their daily lives. This goal is apparent from his development of systems to help patients around hospitals, to housing systems that aid communities following major disasters.


 

IN VIDEO

Inspired by the horrific conditions endured by the victims in the aftermath of Hurricane Katrina, designer Michael McDaniel founded Reaction, a company in Austin, Texas, that manufactures smart and lightweight emergency shelters.

With a completely fresh take on how to curb growing traffic problems, industrial designers and insatiable problem solvers, Michael McDaniel + Jared Ficklin thoughtfully propose the use of urban cable (like the gondolas you see in the mountains) as an effective, efficient part of a multi-prong mass transit solution.
Michael McDaniel designed housing for disaster relief zones - inexpensive, easy to transport, even beautiful - but found that no one was willing to build it. Persistent and obsessed, he decided to go it alone.
Michael McDaniel at CreativeMornings Austin. Join the conversation and learn more at http://creativemornings.com

 

In The PRESS

Fast Company  |  1.29.16
Meet The New Members Of The Most Creative People In Business Community

 

Uncrate  |  9.12.15
EXO SHELTER

 

Wired  |  8.29.15
High-Tech Emergency Shelter Looks Straight Out of Star Wars

 

Fast Company  |  4.3.15
If Reaction Housing Wants to Provide Disaster Relief, It'll Have to Shelter Festival-Goers First

 

Fortune  |  3.4.15
This startup raised $10 million to make disaster relief smarter, cheaper, and safer

 

Yahoo! News  |  4.4.14
Coffee Cups inspire breakthrough in emergency shelters

 

Fast Company|  4.3.14
These brilliant disaster shelters were inspired by teepees and a coffee cup

 

Fortune  |  3.6.14
Reaction Housing raises $1.5 million to make cheap, reusable disaster relief shelters

 

TED.com  |  2.17.12
Cheap, effective shelter for disaster relief